Our Quality Assurance Measures PRE PRE- FIELDWORK Briefing and de-briefing Sessions Providing and explaining briefing manual and project materials Question and answer session Pilot interviews SCRUTINY 50% scrutiny of each interviewer's work by Supervisor and, 10% scrutiny of each interviewer by its coordinator. Evaluation of initial interviews of each project. DURING DURING FIELDWORK On going back checks of interviewers. Scrutiny & monitoring Initial questionnaire feedback Flexibility for Client attendance MULTIPLE CHECK POINTS Managing and monitoring sample quota on daily basis. Total 30% of fieldwork is back- checked; 20% via telephone and 10% personally Auditors randomly back-check the fieldwork. POST POST FIELDWORK Workshop for analysis-added value insights. Ensure Data Consistency Internal and external data validation Top Liner Report DATA VALIDATION Built-in logical checks to prevent mistakes 10% work of each data entry operator is checked on daily basis. In case of more than 3 errors in the checked lot, 100% of that operator’s work is checked Statistical tables are generated as per analysis plan. Top Liner Report Our Fieldwork Methodology Qualitative Data Collection Focus Group Discussion(FGD) Tele Depth Interviews Ethnography Shop Along Online Focus Groups In Depth Interviews (IDI) Online Bulletin Boards Video Diaries Cognitive De Briefing Home Visits Store Visits Intercepts Triads/Dyad Online Survey Online Interviews Online Group Discussion Online CLT Video Conferencing Online Panels Email Surveys Pop-Up Surveys Online Qualitative Research Mobile Phone Research Cyber-ethnography Online content analysis Online focus groups Online interviews Online questionnaires Social network analysis Web-based experiments Online clinical trials Quantitative Data Collection Tracking study CAPI (Computer Aided Personal Interviews) CATI (Computer Aided telephonic Interviews) CAWI (Computer Aided web Interviews) PAPI (Pen and Paper Interviews) Mystery shopping Product Testing Healthcare/ Doctors Study (Pharma) Social research Rural Research/Agriculture Research Political Research/Opinion Poll/Exit Poll Street Play/Door Knock Survey Online / Offline CLTs Customer Satisfaction Survey