Our Quality Assurance Measures

PRE

PRE- FIELDWORK

  • Briefing and de-briefing Sessions
  • Providing and explaining briefing manual and project materials
  • Question and answer session
  • Pilot interviews

SCRUTINY

  • 50% scrutiny of each interviewer's work by Supervisor and, 10% scrutiny of each interviewer by its coordinator.
  • Evaluation of initial interviews of each project.

DURING

DURING FIELDWORK

  • On going back checks of interviewers.
  • Scrutiny & monitoring
  • Initial questionnaire feedback
  • Flexibility for Client attendance

MULTIPLE CHECK POINTS

  • Managing and monitoring sample quota on daily basis.
  • Total 30% of fieldwork is back- checked; 20% via telephone and 10% personally
  • Auditors randomly back-check the fieldwork.

POST

POST FIELDWORK

  • Workshop for analysis-added value insights.
  • Ensure Data Consistency
  • Internal and external data validation
  • Top Liner Report

DATA VALIDATION

  • Built-in logical checks to prevent mistakes 10% work of each data entry operator is checked on daily basis.
  • In case of more than 3 errors in the checked lot, 100% of that operator’s work is checked
  • Statistical tables are generated as per analysis plan.
  • Top Liner Report

Our Fieldwork Methodology

Qualitative Data Collection

  • Focus Group Discussion(FGD)
  • Tele Depth Interviews
  • Ethnography
  • Shop Along
  • Online Focus Groups
  • In Depth Interviews (IDI)
  • Online Bulletin Boards
  • Video Diaries
  • Cognitive De Briefing
  • Home Visits
  • Store Visits
  • Intercepts
  • Triads/Dyad

Online Survey

  • Online Interviews
  • Online Group Discussion
  • Online CLT
  • Video Conferencing
  • Online Panels
  • Email Surveys
  • Pop-Up Surveys
  • Online Qualitative Research
  • Mobile Phone Research
  • Cyber-ethnography
  • Online content analysis
  • Online focus groups
  • Online interviews
  • Online questionnaires
  • Social network analysis
  • Web-based experiments
  • Online clinical trials

Quantitative Data Collection

  • Tracking study
  • CAPI (Computer Aided Personal Interviews)
  • CATI (Computer Aided telephonic Interviews)
  • CAWI (Computer Aided web Interviews)
  • PAPI (Pen and Paper Interviews)
  • Mystery shopping
  • Product Testing
  • Healthcare/ Doctors Study (Pharma)
  • Social research
  • Rural Research/Agriculture Research
  • Political Research/Opinion Poll/Exit Poll
  • Street Play/Door Knock Survey
  • Online / Offline CLTs
  • Customer Satisfaction Survey