Qualitative Data Collection

Areas of Competence of Acuity Research and Field Solutions
  • Focus Group Discussion(FGD)
  • Tele Depth Interviews
  • Ethnography
  • Shop Along
  • Online Focus Groups
  • In Depth Interviews (IDI)
  • Online Bulletin Boards
  • Video Diaries
  • Cognitive De Briefing
  • Home Visits
  • Store Visits
  • Intercepts
  • Triads/Dyad

Online Survey

Areas of Competence of Acuity Research and Field Solutions
  • Online Interviews
  • Online Group Discussion
  • Online CLT, Video Conferencing
  • Online Panels, Email Surveys
  • Online Qualitative Research
  • Mobile Phone Research
  • Cyber-ethnography, Pop-Up Surveys
  • Online content analysis
  • Online focus groups, Online interviews
  • Online questionnaires
  • Social network analysis
  • Web-based experiments
  • Online clinical trials

Quantitative Data Collection

Areas of Competence of Acuity Research and Field Solutions
  • Tracking study
  • CAPI (Computer Aided Personal Interviews)
  • CATI (Computer Aided Telephonic Personal Interviews)
  • CAWI (Computer Aided Web Interviews)
  • PAPI (Pen and Paper Interviews)
  • Mystery shopping
  • Product Testing
  • Healthcare/ Doctors Study (Pharma)
  • Social research
  • Rural Research/Agriculture Research
  • Political Research/Opinion Poll/Exit Poll
  • Street Play/Door Knock Survey
  • Online / Offline CLTs
  • Customer Satisfaction Survey